My mom says I’m very good at this web developing thing. If she says it, I believe her.
These are field notes from a web architect on layout, typography, interaction, performance,
and the small decisions that make a site feel calm, fast, and trustworthy before the first scroll.
Web architecture
Aesthetics aren’t just decoration. They’re the way structure, pacing, and color work together so a site feels calm, fast, and trustworthy; even before a visitor reads a single line of copy. This piece breaks down how layout systems, typographic rhythm, and restrained palettes build the kind of confidence analytics can’t always explain.
Articles
Web architecture
These 10 rules are the framework I use to decide if a site is actually ready to go live.
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Web architecture · Case study
How I structure navigation so people don’t get lost, even on content-heavy sites.
Coming Soon
SEO & analytics · Performance
How I keep technical SEO simple enough for humans and clear enough for search engines to trust.
Coming Soon
Design systems · Performance
Aesthetics aren’t just decoration. They’re the way structure, pacing, and color work together so a site feels calm, fast, and trustworthy; even before a visitor reads a single line of copy.
Read article